Through products from different categories, licenses, promotions, and experiences, we transform the natural attraction of our characters into profitable opportunities, both for retailers and for countless brands.
El Reino Infantil's licensing portfolio has established itself as a flexible and scalable tool for different consumer product categories.
From toys and apparel to food, hygiene, and personal care products, our brands are integrated into products that are part of the daily lives of millions of children.
We partner with parents to help their children's development and growth, on and off-screen. We bring the values of our content into the daily life of a family. With the trust our work inspires in parents, and with the ability to create products that stand out at the sale point.
A license like La Granja de Zenón, for example, expands audience reach and strengthens the positioning of our retail partners at the point of sale, at a stage when children are beginning to become active consumer decision-makers.
In a highly competitive market, promotions play a key role in capturing attention at the point of sale.
El Reino Infantil offers a unique differential: characters that children immediately recognize and that invite participation with unique market opportunities.
From dynamic packaging, great prizes and collectibles to short-term seasonal campaigns, promotional licensing featuring our characters boosts consumer preference and provides our retail partners with a resource that combines high visual impact, family engagement, and measurable sales results.
In-person experiences are one of the most effective ways to strengthen the emotional bond between families and brands.
In shopping malls, supermarkets, or special events, the presence of our characters creates a call that goes beyond entertainment: it turns the location into a space for emotional and commercial connection. Attracting the public and generating traffic to the space where the action takes place, this creates a clear competitive advantage.
These actions can vary. From Meet & Greets with our beloved characters to pocket shows and interactive experiences of different scales. The possibilities are endless!
