The minds behind the strategy, creativity, and the expansion of our universes.
With over 30 years of experience in the music and audiovisual industry, Roberto Pumar has led El Reino Infantil since 2011.
Founder of Leader Music, he was a pioneer in the digitalization of content in Latin America, transforming a physical distribution company into a global digital entertainment platform.
Under his leadership, El Reino Infantil consolidated iconic IPs such as La Granja de Zenón, reaching international audiences through YouTube, FAST channels, live shows, and licensed products.
With over eight official YouTube certifications and multiple international recognitions, his management is distinguished by his ability to translate innovation into cultural impact.
True to his premise that “success comes from reinventing yourself every day,” he promotes a strategy of constant innovation.
Today, El Reino Infantil manages more than 150 YouTube channels, with more than 222 million subscribers and hundreds of millions of daily views, consolidating itself as a global leader in digital children's entertainment.
Their vision unites the digital vanguard with the creation of familiar universes that connect global audiences.
Leads El Reino Infantil's innovation and strategy, developing digital and data-driven models that empower the global business.
He leads the global People & Culture strategy at El Reino Infantil, promoting talent, culture, and innovation in a creative and diverse environment.
Designs and leads the global content strategy that connects millions of families with El Reino Infantil.
He leads the creative and artistic direction of children's music, consolidating El Reino Infantil's cultural DNA.
Leads El Reino Infantil's financial strategy, ensuring sustainable growth and international expansion.
He spearheads the legal and regulatory framework that supports El Reino Infantil's international expansion.
Leads El Reino Infantil's content and co-production partnerships, driving global collaborations with commercial and creative vision.
Leads El Reino Infantil's data strategy, transforming information into insights that drive innovation and growth.