At El Reino Infantil, we believe that the magic of our songs and characters goes hand in hand with a great responsibility: caring for the world in which our little fans grow up.
At El Reino Infantil, we are committed to promoting the digital wellbeing of children by offering safe, high-quality entertainment.
We firmly believe in the importance of building positive experiences in the digital world from the earliest years of life. That's why we're joining the Youth Digital Wellbeing Initiative, powered by YouTube, along with more than a dozen leading global companies. We firmly support a unified vision for creating appropriate, high-quality content for children and young people around the world.
El Reino Infantil strengthens its work in creating safe, positive, and enriching digital environments. Our mission is to continue developing experiences that foster creativity, learning, and confidence, consolidating a digital ecosystem that supports the growth of new generations. The future of children's entertainment is built with responsibility and a long-term vision. At El Reino Infantil, we work to make it a reality.
The digital world is a fascinating universe of learning and fun, but it also presents challenges that require our attention. Aware of this, we joined forces with a strategic partner like YouTube Kids to launch a fundamental anti-grooming prevention campaign.
Through a series of audiovisual content and educational guides, we seek to equip parents and caregivers with the necessary tools to discuss this topic at home. The campaign focuses on teaching children to identify risky situations, protect their personal information, and build the confidence to ask for help whenever they need it.
Our goal is clear: to promote a digital environment where children's curiosity can flourish safely. Together, we foster a culture of prevention and dialogue to protect the most valuable thing we have: our childhood.
Digital literacy is a key skill in the 21st century. To ensure that children not only consume content but also become responsible digital citizens, we created a major Internet Safety awareness campaign in collaboration with Clarín, one of the country's leading media outlets.
This initiative addressed crucial topics for today's families: from managing screen time and protecting privacy, to how to respond to cyberbullying and the importance of verifying information.
Through articles, videos featuring our characters, and practical tips, the campaign sought to spark conversations within homes. We firmly believe that empowering families with information is the first step toward ensuring children can enjoy all the benefits of technology, minimizing risks and always browsing with the guidance of a responsible adult.
The joy of live theater and the excitement of seeing your favorite characters in person should be an experience for everyone, without exception. That's why we've implemented "Relaxed Performances" in our shows at La Granja de Zenón, an initiative that warms our hearts.
These performances are specially adapted so that children on the autism spectrum (ASD) or with other sensory sensitivities can enjoy the show in a comfortable environment. How do we do it?
Lighting and sound adaptation: We reduce sound and light stimuli to avoid sensory overload.
Freedom of movement: Audience members can move around the theater if they need to, without being required to remain silent or still in their seats.
Calm areas: We create rest areas in case someone needs a moment of peace outside the theater.
The result is an atmosphere of trust and calm, where each child can experience the magic of theater at their own pace and each family can share an unforgettable moment without stress. Because inclusion isn't just a word; it's the melody that unites us.
